Design Milk Pinterest Guidelines

After your media plan or contract is finalized, our project management team will create a unique submission form for your campaign. They will contact to you by email with the due date and a link to upload materials. Timelines will vary based on design, editorial or scheduling needs for your campaign. Lead times for social campaign materials will typically be 2-3 weeks (minimum of 10 business days). Pinterest content should align with the Design Milk brand identity and focus on a theme that is relevant, informative, and engaging for the audience.

Example Design Milk Pinterest Board: View Here

📑 Assets required for your submission form

To create your promoted Pinterest board, the following assets are needed:

• Images: 10 images
• Headlines: 10 headlines, 4-5 words recommended
• Captions: 10 captions, 200 characters or less, 2-3 hashtags
• URL's: 10 website links
• Keywords: 15 words related to the products/pins
• Company Pinterest Account: URL preferred

🖼️ What you need to know about image quality

As a best practice, high-resolution images are requested. Optional logo placement is recommended anywhere on the image except the bottom right corner where the Pinterest search option could obstruct. Images should be professionally shot, showcasing lifestyle or room settings with bright colors and unique interior or architectural features.

Image Specifications:

• Image Resolution: 1000x1500px vertical
• Maximum File Size: 30 MB
• Preferred File Types: JPG, PNG

🔗 Guidelines regarding content and links

Design Milk editors will ensure the content remains clear and concise. Each dedicated Pinterest board can feature up to 10 pins. UTM links are accepted. 

📈 Key Performance Indicator (KPI) and reporting

Impressions: 250k

After the completion of your campaign, your Client Strategist or Sales Director will touch base with you directly with reporting.