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AZURE Homepage Takeover Guidelines

Learn how to prepare your partner content for AZURE homepage takeovers with best practices on image quality, copy guidelines, and submission requirements.

After your media plan or contract is finalized, our project management team will create a unique submission form for your campaign. They will contact to you by email with the due date and a link to upload materials. Timelines will vary based on design, editorial or scheduling needs for your campaign. Lead time will typically be 4-5 weeks.

The Homepage Takeover + First Impression (HPFI) is the most prominent advertising placement on azuremagazine.com. Content is recommended to align with the AZURE voice and focus on a theme that is relevant, informative, and engaging for the audience. 

Example AZURE HPFI: View Here

📑 Assets required for your submission form

The First Impression leaderboard is a custom-built banner developed by the AZURE creative team and the ROS banners are client supplied creatives. To create the leaderboard and set up your homepage takeover, the following assets are needed:

  • Leaderboard Images: 3 images without copy or branding for the leaderboard design
  • Company Branding: logo, font file, and HEX color code for the leaderboard design
  • Copy: preferred text and CTA for the leaderboard design
  • URL: website link for banner click throughs
  • Banner: 970x250px (client supplied creative)
  • Banner: 300x600px vertical (client supplied creative)
  • Mobile Banner: 300x250px (client supplied creative)

🖼️ What you need to know about image quality

As a best practice, we recommend professionally shot images that are visually engaging, with strong composition, balanced lighting and a clear sense of context, highlighting distinctive design features. Lifestyle imagery is preferred over standalone product shots.

Leaderboard Image Specifications:

  • Image resolution: 1920x1080px horizontal
  • Maximum File Size: 2 MB
  • Preferred File Types: JPG, PNG

Banner Specifications:

  • Banner Resolution: 970x250px
  • Banner Resolution: 300x600px vertical
  • Mobile Banner Resolution: 300x250px
  • Maximum File Size: 300 KB
  • Preferred File Types: JPG, PNG

🔗 Guidelines regarding content and links

The First Impression leaderboard, designed by the AZURE creative team, features a standard template positioning the logo, copy and CTA along side the rotating images. A video file or gif can be used in place of still images. Videos should be horizontal 1920x1080px, in mp4 format, and under 15 seconds in length. The designer will coordinate the color and styling with the accompanying ROS banners submitted. 

ROS banner creatives should feature a company logo and limited text displayed in a large, easy-to-read font. It is recommended to include a CTA consisting of 2 to 4 words. UTM links are accepted. The custom leaderboard banner is site served, third-party site served tags are accepted for ROS banners only. 

📈 Key Performance Indicator (KPI) and reporting

Impressions: 30k

7-day flight

The homepage takeover will be roadblocked 100% of the time and the first impression runs on all other pages that a user may enter the site on with a frequency capped at once every 24 hours. After the completion of your campaign, your Client Strategist or Sales Director will touch base with you directly with reporting.

The homepage takeover banners are indexed as advertising. Please note that ad blockers or specific network settings on your device may hinder the display of these ads. To ensure the banner loads correctly on the website, the viewer may need to disable these settings.