Metropolis Sponsored Social Guidelines

After your media plan or contract is finalized, our project management team will create a unique submission form for your campaign. They will contact to you by email with the due date and a link to upload materials. Timelines will vary based on design, editorial or scheduling needs for your campaign. Lead times for social campaign materials will typically be 2-3 weeks (minimum of 10 business days).

The Metropolis Sponsored Social campaign consists of three posts, one for each platform: LinkedIn, Instagram, and Facebook. Content should align with the Metropolis brand identity and focus on a theme that is relevant, informative, and engaging for the audience.

Example Metropolis Sponsored Social Posts: View Here

📑 Assets required for your submission form

To create your LinkedIn post, Instagram post, and Facebook post, the following assets are needed:

• Images: 3 images without copy or branding
• Captions: 3 captions, 200 characters or less, 2-3 hashtags
• URL: website for links
• Company Social Accounts: URLs preferred 

🖼️ What you need to know about image quality

As a best practice, high-resolution, clean images without any copy or branding are requested. Images should be professionally shot, showcasing lifestyle or room settings with bright colors and unique interior or architectural features.

Images should be sharp and well-lit to catch the viewer's attention. Images that are underlit or have harsh shadows can lose detail and appear less professional. Ensure the main subject of your photo is clear and well-positioned. We recommend following the rule of thirds, a photographic guideline that divides an image into nine parts using two horizontal and two vertical lines. Placing subjects at these intersections or lines makes photos more engaging.

Image Specifications:

• LinkedIn Image Resolution: 1104x736px recommended
• Instagram Image Resolution: 1080x1080px recommended
• Facebook Image Resolution:1200x630px recommended
• Maximum File Size: 30 MB
• Preferred File Types: JPG, PNG

🔗 Guidelines regarding content and links

Metropolis editors will ensure the LinkedIn, Instagram, and Facebook content remains clear and concise. For Instagram carousel posts, please make sure that all images submitted adhere to the same specifications. When an image carousel is used for your Instagram post, the caption shown will be the same for each image. Captions may include text tags and UTM links are accepted.

📈 Key Performance Indicator (KPI) and reporting

Impressions: 100k (this figure represents the total combined metrics from all three platform posts)

After the completion of your campaign, your Client Strategist or Sales Director will touch base with you directly with reporting.

Please be aware that KPI's for individual sponsored posts purchased separately for LinkedIn, Instagram, or Facebook may vary.