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Interior Design Instagram Guidelines

Learn how to prepare your partner content for Interior Design Instagram campaigns with best practices on image quality, copy guidelines, and submission requirements.

After your media plan or contract is finalized, our project management team will create a unique submission form for your campaign. They will contact to you by email with the due date and a link to upload materials. Timelines will vary based on design, editorial or scheduling needs for your campaign. Lead times for social campaign materials will typically be 2-3 weeks (minimum of 10 business days). For detailed insights regarding your Instagram campaign, please select one of the links below to explore this article further.

Interior Design Sponsored Instagram Post

Interior Design Sponsored Instagram Reel

Interior Design Instagram Takeover

 

Interior Design Sponsored Instagram Post

The Interior Design Instagram account stands out as its primary platform for exceptional imagery. Content should align with the Interior Design brand identity and focus on a theme that is relevant, informative, and engaging for the audience.

Example Interior Design Sponsored Instagram Post: View Here

📑 Assets required for your submission form

To create your Instagram post, the following assets are needed:

  • Image: 1 image without copy or branding
  • Caption: 200 characters or less, 2-3 hashtags
  • URL: website for link in bio
  • Company Instagram Account: URL preferred 

🖼️ What you need to know about image quality

As a best practice, high-resolution, clean images without any copy or branding are requested. Images should be professionally shot, showcasing lifestyle or room settings with bright colors and unique interior or architectural features.

Images should be sharp and well-lit to catch the viewer's attention. Images that are underlit or have harsh shadows can lose detail and appear less professional. Ensure the main subject of your photo is clear and well-positioned. We recommend following the rule of thirds, a photographic guideline that divides an image into nine parts using two horizontal and two vertical lines. Placing subjects at these intersections or lines makes photos more engaging.

Image Specifications:

  • Image Resolution: 1080x1350px, vertical 4:5 ratio (main grid safe zone)
  • Maximum File Size: 30 MB
  • Preferred File Types: JPG, PNG

🔗 Guidelines regarding content and links

Interior Design editors will ensure the content remains clear and concise. For carousel posts, please make sure that all images submitted adhere to the same specifications. When an image carousel is used for your post, the caption shown will be the same for each image. Caption may include text tags and UTM links are accepted.

📈 Key Performance Indicator (KPI) and reporting

Impressions: 225k

After the completion of your campaign, your Client Strategist or Sales Director will touch base with you directly with reporting.

 

Interior Design Sponsored Instagram Reel

The Interior Design Instagram account stands out as its primary platform for exceptional imagery. Content should align with the Interior Design brand identity and focus on a theme that is relevant, informative, and engaging for the audience.

Example Interior Design Sponsored Instagram Reel: View Here

📑 Assets required for your submission form

To create your Instagram reel post, the following assets are needed:

  • Thumbnail Image: 1 image without copy or branding
  • Video: 1080x1920px, vertical 9:16 ratio
  • Caption: 200 characters or less, 2-3 hashtags
  • URL: website for link in bio
  • Company Instagram Account: URL preferred

🖼️ What you need to know about image quality

As a best practice, high-resolution, clean images without any copy or branding are requested. Images should be professionally shot, showcasing lifestyle or room settings with bright colors and unique interior or architectural features.

Images should be sharp and well-lit to catch the viewer's attention. Images that are underlit or have harsh shadows can lose detail and appear less professional. Ensure the main subject of your photo is clear and well-positioned. We recommend following the rule of thirds, a photographic guideline that divides an image into nine parts using two horizontal and two vertical lines. Placing subjects at these intersections or lines makes photos more engaging.

Thumbnail Image Specifications:

  • Image Resolution: 1080x1920, vertical 9:16 ratio
  • Maximum File Size: 30 MB
  • Preferred File Types: JPG, PNG

Video Specifications:

  • Reel Specs: 1080x1920px, vertical 9:16 ratio
  • Reel Length: under 1 min
  • Maximum File Size: 30MB
  • Preferred File Type: mp4

🔗 Guidelines regarding content and links

Interior Design editors will ensure the content remains clear and concise. Caption may include text tags and UTM links are accepted.

📈 Key Performance Indicator (KPI) and reporting

Impressions: 225k

After the completion of your campaign, your Client Strategist or Sales Director will touch base with you directly with reporting.

 

Interior Design Sponsored Instagram Takeover

The Interior Design Instagram account stands out as its primary platform for exceptional imagery. Content should align with the Interior Design brand identity and focus on a theme that is relevant, informative, and engaging for the audience.

Example Interior Design Sponsored Instagram Takeover: View Here

📑 Required Assets for Submission

To create your Instagram takeover, the following assets are needed:

  • Images: 5 images without copy or branding
  • Captions: 5 captions, 200 characters or less, 2-3 hashtags
  • URL’s: 5 website URL’s for link in bio
  • Company Instagram Account: URL preferred

🖼️ What you need to know about image quality

As a best practice, high-resolution, clean images without any copy or branding are requested. Images should be professionally shot, showcasing lifestyle or room settings with bright colors and unique interior or architectural features.

Images should be sharp and well-lit to catch the viewer's attention. Images that are underlit or have harsh shadows can lose detail and appear less professional. Ensure the main subject of your photo is clear and well-positioned. We recommend following the rule of thirds, a photographic guideline that divides an image into nine parts using two horizontal and two vertical lines. Placing subjects at these intersections or lines makes photos more engaging.

Image Specifications:

  • Image Resolution: 1080x1350px, vertical 4:5 ratio (main grid safe zone)
  • Maximum File Size: 30 MB
  • Preferred File Types: JPG, PNG 

🔗 Guidelines regarding content and links

Interior Design editors will ensure the content remains clear and concise. Captions may include text tags and UTM links are accepted.

📈 Key Performance Indicator (KPI) and reporting

Impressions: 1M+

After the completion of your campaign, your Client Strategist or Sales Director will touch base with you directly with reporting.