Design Milk Social Ad Guidelines

After your media plan or contract is finalized, our project management team will create a unique submission form for your campaign. They will contact to you by email with the due date and a link to upload materials. Timelines will vary based on design, editorial or scheduling needs for your campaign. Lead times will typically be 2-3 weeks (minimum of 10 business days).

The Design Milk Instagram account stands out as its primary platform for exceptional imagery. Content should align with the Design Milk brand identity and focus on a theme that is relevant, informative, and engaging for the audience.

Example Design Milk Instagram Ad: View Here

📑 Assets required for your submission form

To create your targeted social ad, the following assets are needed:

• Images: 1 image without copy or branding
• Caption: 1 caption, 200 characters or less, 2-3 hashtags
• URL: website link for Learn more button
• Company Instagram Account: URL preferred
• Targeting Parameters

🖼️ What you need to know about image quality

As a best practice, high-resolution, clean images without any copy or branding are requested. Images should be professionally shot, showcasing lifestyle or room settings with bright colors and unique interior or architectural features.

Images should be sharp and well-lit to catch the viewer's attention. Images that are underlit or have harsh shadows can lose detail and appear less professional. Ensure the main subject of your photo is clear and well-positioned. We recommend following the rule of thirds, a photographic guideline that divides an image into nine parts using two horizontal and two vertical lines. Placing subjects at these intersections or lines makes photos more engaging.

Image Specifications:

• Image Resolution: 1080x1080px
• Maximum File Size: 30 MB
• Preferred File Types: JPG, PNG

🔗 Guidelines regarding content and links

Design Milk editors will ensure the content remains clear and concise. A video file can be used in place of a still image or carousel ad. If you opt for a video, please ensure it is 1080x1080px, in mp4 format, and under 1 min in length. The CTA button text will be “Learn more” for this sponsored placement. UTM links are accepted.

📈 Key Performance Indicator (KPI) and reporting

Scalable KPIs

2-week flight

Instagram ads are targeted to engaged Design Milk social media followers, website visitors and very specific lookalike audiences. Beginning on the scheduled run date, the platform will deliver the ad to the targeted group audience. After the completion of your campaign, your Client Strategist or Sales Director will touch base with you directly with reporting.