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Design Milk Newsletter Sponsorship Guidelines

Learn how to prepare your partner content for native placements in the Design Milk newsletters with best practices on image quality, copy guidelines, and submission requirements.

After your media plan or contract is finalized, our project management team will create a unique submission form for your campaign. They will contact to you by email with the due date and a link to upload materials. Timelines will vary based on design, editorial or scheduling needs for your campaign. Lead time will typically be 2-3 weeks (minimum of 10 business days).

The Daily and Weekly Digest newsletters feature Design Milk branded templates with a set layout, font style, and color scheme. Content should align with the Design Milk voice and focus on a theme that is relevant, informative, and engaging.

Example Design Milk Daily/Weekly Digest Newsletter: View Sponsored Placement Here

📑 Assets required for your submission form

To create your newsletter sponsored placement, the following assets are needed:

  • Images: 1 horizontal image without copy or branding
  • Headline: 2-5 words recommended
  • Description: 10-20 words recommended
  • URL: website link for the READ MORE button

🖼️ What you need to know about image quality

As a best practice, high-resolution, clean images without any copy or branding are requested. Images should be professionally shot, showcasing lifestyle or room settings with bright colors and unique interior or architectural features.

Image Specifications:

  • Image Resolution: 1200x700px horizontal
  • Maximum File Size: 350 KB
  • Preferred File Types: JPG, PNG

🔗 Guidelines regarding content and links

Design Milk editors will ensure the content remains clear and concise. Headlines should be limited to 2-5 words. You may choose to include your company or brand name in the headline or description copy if desired. The CTA button text will be “READ MORE” for this sponsored placement. While UTM links are acceptable, it is recommended to refrain from using bitly links in email communications.

📈 Key Performance Indicator (KPI) and reporting

Daily Digest Impressions: 15k weekly

Weekly Digest Impressions: 40k weekly

1-week flight

The sponsored placement within the Design Milk newsletters is time based, which means it will only appear for the scheduled duration and will expire at the end of that week. When you access the newsletter via email or a browser link, the sponsored placement currently being served will display in the designated module. The placements are served via a dynamic advertising platform, rather than permanently embedded in a specific newsletter edition. After the completion of your campaign, your Client Strategist or Sales Director will touch base with you directly with reporting.

📰 Newsletter Subscription

To subscribe to the Design Milk newsletters, sign up here. Ensure you opt in through the confirmation email to complete your subscription.