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Design Milk Editor-Led Custom Content Guidelines

Learn how to prepare your partner content for Design Milk articles with best practices on image quality, copy guidelines, and submission requirements.

After your media plan or contract is finalized, our project management team will contact you by email to schedule a planning call with the editor. A unique submission form will be created for your campaign and they will provide the due date and a link to upload materials. Timelines will vary based on design, editorial or scheduling needs for your campaign. Lead time will typically be 10-12 weeks.

The custom article features a Design Milk branded template with a set layout, font style, and color scheme. Your topic should focus on a theme that is relevant, informative, and engaging for the Design Milk audience.

Example Design Milk Article: View Here

📑 Assets required for your submission form

To create your custom article, the following assets are needed:

  • Images: 5-10 images without copy or branding
  • Topic details: press release or reference materials for the editor
  • URL: website link for hyperlinks

🖼️ What you need to know about image quality

As a best practice, high-resolution, clean images without any copy or branding are requested. Images should be professionally shot, showcasing lifestyle or room settings with bright colors and unique interior or architectural features.

Image Specifications:

  • Image Resolution: 1200px minimum width, horizontal preferred
  • Maximum File Size: 2 MB
  • Preferred File Types: JPG, PNG

Video Specifications

  • Maximum File Size: 2GB
  • Preferred File Type: Vimeo or YouTube embed, .mp4, .mov, .webm

🔗 Guidelines regarding content and links

Design Milk editors will write the article, ensuring the content remains clear and concise with a length of 600 to 700 words. Hyperlinks may be included within selected text throughout the article. UTM links are acceptable. Video files may be featured in the article upon request.

📈 Key Performance Indicator (KPI) and reporting

Target Audience Reach: 2.5k page views

Your custom content remains live on the Design Milk website for one year and will be amplified across their digital channels to reach its guaranteed KPI's. After the completion of your campaign, your Client Strategist or Sales Director will touch base with you directly with reporting.