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AZURE Spec Sheets Guidelines

Learn how to prepare your partner content for AZURE Spec Sheets with best practices on image quality, copy guidelines, and submission requirements.

After your media plan or contract is finalized, our project management team will create a unique submission form for your campaign. They will contact to you by email with the due date and a link to upload materials. Timelines will vary based on design, editorial or scheduling needs for your campaign. Lead time will typically be 3-4 weeks. The Spec Sheets page features an AZURE branded template with a set layout and font style, and custom color scheme. Your product selection should focus on a theme that is relevant, informative, and engaging for the AZURE audience.

Example Spec Sheet: View Here

📑 Assets required for your submission form

To create your spec sheet, the following assets are needed:

  • Images: 10+ images without copy or branding

  • Product Details: product name, manufacturer, designer

  • Product Description/Material Composition: 300+ word count for SEO purposes

  • Company Logo: JPG preferred

  • Lead Generation: compressed pdf file (brochure or other literature for download), email address where lead correspondence is sent

  • URL: website links for click throughs

  • Banner: 970x250px optional creative

  • Company Facebook Account: URL for page promotion

🖼️ What you need to know about image quality

As a best practice, high-resolution, clean images without any copy or branding are requested. We recommend professionally shot images that are visually engaging, with strong composition, balanced lighting and a clear sense of context, highlighting distinctive design features. Lifestyle imagery is preferred over standalone product shots.

Image Specifications:

  • Image Resolution: 2000px min width, 72 dpi, horizontal and vertical accepted

  • Maximum File Size: 3 MB

  • Preferred File Types: JPG, PNG

Video Specifications:

  • Maximum File Size: 2 GB

  • Preferred File Type: Vimeo or YouTube embed link preferred

🔗 Guidelines regarding content and links

AZURE editors will write the spec sheet listing, ensuring the content remains clear and concise with a length of 300 words. Hyperlinks may be included within selected text throughout the spec sheet. UTM links are acceptable. Video files may be featured in the spec sheet upon request.

📈 Key Performance Indicator (KPI) and reporting

Impressions: 1.5k page views per product

Your Spec Sheet lives on the AZURE website, showcasing 1 product per quarter. Additionally, AZURE will actively promote the page across our social and digital channels, ensuring it meets its guaranteed KPI's. After the completion of your campaign, your Client Strategist or Sales Director will touch base with you directly with reporting.