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AZURE Native Article Guidelines

Learn how to prepare your partner content for AZURE articles with best practices on image quality, copy guidelines, and submission requirements.

After your media plan or contract is finalized, our project management team will create a unique submission form for your campaign. They will contact to you by email with the due date and a link to upload materials. Timelines will vary based on design, editorial or scheduling needs for your campaign. Lead time will typically be 4-6 weeks. For detailed insights regarding your article, please select one of the links below to explore this article further.

The native article features an AZURE branded template with a set layout, font style, and color scheme. Your topic should focus on a theme that is relevant, informative, and engaging for the AZURE audience.

Example AZURE Native Article: View Here

📑 Assets required for your submission form

To create your native article, the following assets are needed:

  • Images: 10 images without copy or branding
  • Topic details: press release or reference materials for the editor
  • URL: website link for hyperlinks

🖼️ What you need to know about image quality

As a best practice, high-resolution, clean images without any copy or branding are requested. We recommend professionally shot images that are visually engaging, with strong composition, balanced lighting and a clear sense of context, highlighting distinctive design features. Lifestyle imagery is preferred over standalone product shots.

Image Specifications:

  • Image Resolution: 2000px minimum width, horizontal and vertical accepted
  • Maximum File Size: 3 MB
  • Preferred File Types: JPG, PNG, GIF

Video Specifications

  • Maximum File Size: 2 GB
  • Preferred File Type: Vimeo or YouTube embed link preferred

🔗 Guidelines regarding content and links

AZURE editors will write the article, ensuring the content remains clear and concise with a length of 350 to 500 words. Hyperlinks may be included within selected text throughout the article. UTM links are acceptable. Video files may be featured in the article upon request.

📈 Key Performance Indicator (KPI) and reporting

Target Audience Reach: 2k page views

AZURE will actively promote your article through our social media platforms using a Meta advertisement, ensuring it meets its guaranteed KPI's. After the completion of your campaign, your Client Strategist or Sales Director will touch base with you directly with reporting.