AZURE LinkedIn Guidelines

After your media plan or contract is finalized, our project management team will create a unique submission form for your campaign. They will contact to you by email with the due date and a link to upload materials. Timelines will vary based on design, editorial or scheduling needs for your campaign. Lead times for social campaign materials will typically be 2-3 weeks (minimum of 10 business days). LinkedIn content should align with the AZURE brand identity and focus on a theme that is relevant, informative, and engaging for the audience.

Example AZURE Sponsored LinkedIn Post: View Here

📑 Assets required for your submission form

To create your LinkedIn post, the following assets are needed:

• Image: 1 image without copy or branding
• Caption: 200 characters or less, 2-3 hashtags
• URL: website for link
• Company LinkedIn Account: URL preferred 

🖼️ What you need to know about image quality

As a best practice, high-resolution, clean images without any copy or branding are requested. Images should be sharp and well-lit to catch the viewer's attention. Images that are underlit or have harsh shadows can lose detail and appear less professional. Ensure the main subject of your photo is clear and well-positioned. We recommend following the rule of thirds, a photographic guideline that divides an image into nine parts using two horizontal and two vertical lines. Placing subjects at these intersections or lines makes photos more engaging.

Image Specifications:

• Image Resolution: 1200x630px horizontal or 1080x1080px square
• Maximum File Size: 3 MB
• Preferred File Types: JPG, PNG

🔗 Guidelines regarding content and links

AZURE editors will ensure the content remains clear and concise. Caption may include text tags and UTM links are accepted.

📈 Key Performance Indicator (KPI) and reporting

Impressions: 5k

After the completion of your campaign, your Client Strategist or Sales Director will touch base with you directly with reporting.