Skip to content
English
  • There are no suggestions because the search field is empty.

AZURE Instagram Guidelines

Learn how to prepare your partner content for AZURE Instagram campaigns with best practices on image quality, copy guidelines, and submission requirements.

After your media plan or contract is finalized, our project management team will create a unique submission form for your campaign. They will contact to you by email with the due date and a link to upload materials. Timelines will vary based on design, editorial or scheduling needs for your campaign. Lead times for social campaign materials will typically be 2-3 weeks (minimum of 10 business days). For detailed insights regarding your Instagram campaign, please select one of the links below to explore this article further.

AZURE Sponsored Instagram Post

AZURE Sponsored Instagram Reel Post

 

AZURE Sponsored Instagram Post

The AZURE Instagram account stands out as its primary platform for exceptional imagery. Content should align with the AZURE brand identity and focus on a theme that is relevant, informative, and engaging for the audience.

Example AZURE Sponsored Instagram Post: View Here

📑 Assets required for your submission form

To create your Instagram post, the following assets are needed:

  • Image: 1 image without copy or branding
  • Caption: 200 characters or less, 2-3 hashtags
  • URL: website for link in bio
  • Company Instagram Account: URL preferred 

🖼️ What you need to know about image quality

As a best practice, high-resolution, clean images without any copy or branding are requested. Images should be sharp and well-lit to catch the viewer's attention. Images that are underlit or have harsh shadows can lose detail and appear less professional. Ensure the main subject of your photo is clear and well-positioned. We recommend following the rule of thirds, a photographic guideline that divides an image into nine parts using two horizontal and two vertical lines. Placing subjects at these intersections or lines makes photos more engaging.

Image Specifications:

  • Image Resolution: 1080x1350px, vertical 4:5 ratio (main grid safe zone)
  • Maximum File Size: 30 MB
  • Preferred File Types: JPG, PNG

🔗 Guidelines regarding content and links

AZURE editors will ensure the content remains clear and concise. For carousel posts, please make sure that all images submitted adhere to the same specifications. When an image carousel is used for your post, the caption shown will be the same for each image. Caption may include text tags and UTM links are accepted.

📈 Key Performance Indicator (KPI) and reporting

Impressions: 50k

After the completion of your campaign, your Client Strategist or Sales Director will touch base with you directly with reporting.

 

AZURE Sponsored Instagram Reel Post

The AZURE Instagram account stands out as its primary platform for exceptional imagery. Content should align with the AZURE brand identity and focus on a theme that is relevant, informative, and engaging for the audience.

Example AZURE Sponsored Instagram Reel: View Here

📑 Assets required for your submission form

To create your Instagram reel post, the following assets are needed:

  • Thumbnail Image: 1 image without copy or branding
  • Video: 1080x1920px, vertical 9:16 ratio
  • Caption: 200 characters or less, 2-3 hashtags
  • URL: website for link in bio
  • Company Instagram Account: URL preferred

🖼️ What you need to know about image quality

As a best practice, high-resolution, clean images without any copy or branding are requested. Images should be sharp and well-lit to catch the viewer's attention. Images that are underlit or have harsh shadows can lose detail and appear less professional. Ensure the main subject of your photo is clear and well-positioned. We recommend following the rule of thirds, a photographic guideline that divides an image into nine parts using two horizontal and two vertical lines. Placing subjects at these intersections or lines makes photos more engaging.

Thumbnail Image Specifications:

  • Image Resolution: 1080x1920, vertical 9:16 ratio
  • Maximum File Size: 30 MB
  • Preferred File Types: JPG, PNG

Video Specifications:

  • Reel Specs: 1080x1920px, vertical 9:16 ratio
  • Reel Length: under 1 min
  • Maximum File Size: 30MB
  • Preferred File Type: mp4

🔗 Guidelines regarding content and links

AZURE editors will ensure the content remains clear and concise. Caption may include text tags and UTM links are accepted.

📈 Key Performance Indicator (KPI) and reporting

Impressions: 50k

After the completion of your campaign, your Client Strategist or Sales Director will touch base with you directly with reporting.